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    Protect to Profit® Academy

    Learn the business behind your brand.

    Free guides, interviews, and plain-English answers from a trademark attorney, organized so you can start where you are.

    Written by an attorneyFree, no signupUpdated as the law changes
    Start LearningJust have one question? →
    Start where you are

    Four paths in.

    01

    I'm choosing or launching a name

    02

    I have a show, a stage name, or an audience

    03

    The USPTO sent me a letter

    04

    I'm registered — now keep it

    On air & on mic

    Watch & listen.

    Watch Kendra break down brand protection on the shows and platforms where creators and founders actually learn.

    On Air & On Mic

    Trusted Voices, Trusted Brands

    ▶

    Featured Interview

    Brand Protection for Creators
    The Lady Lawyer® Podcast
    Trademark Strategy 101
    Forbes Feature
    Protecting Your Likeness
    Essence Interview
    The Business of Branding
    Entrepreneur Magazine
    All interviews and features →
    Quick references

    The shortcuts.

    Trademark 101

    Everything you actually need to know about trademarks, in plain English.

    Open →

    Trademark Status Dictionary

    What every USPTO status term means, from 'Live' to 'Abandoned' to 'Registered'.

    Open →

    Guides Library

    All The Lady Lawyer's Guides® — registration, podcasts, office actions, and more — in one place.

    Open →
    Learning is free. Protection is a decision.

    When you're ready, start with the search.

    Your nationwide federal rights officially begin on the date the USPTO issues your registration certificate, but filing early protects your priority from day one. Start with a $679 search, get your report in 3 business days, and talk it through with your attorney before you spend anything on an application.

    Order Your Search — $679

    No pressure, no obligation. Application drafting is a separate $1,800 flat fee, only if you decide to move forward.