Brand protection resources, in plain English.
Free guides, tools, and plain-English answers from a trademark attorney, so you can understand the process before you spend a dollar.
Trademark Readiness Quiz
Not sure where you stand? Answer a few quick questions and I'll tell you your logical next step.
Take the Quiz →GuidesThe Lady Lawyer's Guide®
Three free, in-depth guides covering trademark registration, protecting your podcast, and surviving an office action.
Read the Guides →Learning hubProtect to Profit® Academy
A free learning hub of guides, interviews, and plain-English answers, organized so you can start where you are.
Start Learning →ReferenceTrademark 101
Everything you actually need to know about trademarks, written by an attorney for people building a brand.
Read Trademark 101 →ReferenceTrademark Status Dictionary
Checked your application and hit a term you don't recognize? Find it here in plain English, with what to do next.
View the Dictionary →ToolFiling Readiness Check
Answer four quick questions about your brand, commercial use, mark format, and international scope. Get a customized Filing Readiness Summary for your strategy call.
Start the Check →ToolTrademark vs. Copyright vs. Patent
Not sure which protection your creation needs? Answer one question and get a plain-English diagnosis plus the exact next step in under 45 seconds.
Take the Diagnostic →GuideName, Image & Likeness (NIL) Guide
NIL deals let you earn from your name. They don't make you own it. Right of publicity vs. trademark, what athletes can register, when to file, and the contract clauses that quietly take names.
Read the Guide →GuideClothing & Product Brand Guide
Before you print the first run: how to trademark a clothing brand, beauty line, or product, why apparel applications die on the ornamental refusal, which classes you need, and what it costs.
Read the Guide →GuideDownload Registration Certificate
Step-by-step visual guide on how to search the USPTO TSDR database, access your file documents, and download your official trademark certificate PDF.
View Step-by-Step Guide →